Responsive web design & visual identitiy
Responsive website design for a D2C financial education andmedia company working to bridge the wealth gap.
Project description
Our team at Moment Studio partnered with the CEO of Finance Latte to update their website in preparation for a new membership product offering they planned to roll out that quarter. The goal was to revamp the site's visual design and target KPIs, including lead generation and conversion for membership sign-up and the newsletter.
Background
Finance Latte is a D2C financial education and media company working to bridge the wealth gap through affordable online and in-person resources. The online platform offers a range of products, including courses, community membership, online articles, events, and a weekly newsletter.
My Role
Product Designer on a team of 5 (4 designers, 1 PM)
Timeline
4 months
Impact
A fully responsive website, new UI style guide, and developer handoff.